Start-Up Tips from Steve Jobs (1955-2011)

Six months ago, October 11th, 2012, the world lost one of the most brilliant

scientists and innovators, Steve Jobs.

He has changed the face of the century

through his innovations in technology. His work has become the monument of

remembrance of a man,

born as Abdul Lateef Handali.

Nevertheless, his thoughts are the ones that make Jobs will always be remembered,

and some of his thoughts have become guidance

for his admirers to start their business.

Quality Does Not Stop At Your Product’s Faceplate

“When you’re a carpenter making a beautiful chest of

drawers, you’re not going to use a piece of plywood on

the back, even though it faces the wall and nobody will

ever see it. You’ll know it’s there, so you’re going to use a

beautiful piece of wood on the back. For you to sleep well

at night, the aesthetic, the quality, has to be carried all the way through.”

Love Is All You Need

“When I hire somebody really senior, competence is the

ante. They have to be really smart. But the real issue for me

is, are they going to fall in love with Apple? Because if they

fall in love with Apple, everything else will take care of itself.

They’ll want to do what’s best for Apple, not what’s best for

them, what’s best for Steve, or anybody else.”

Grinding It Out Matters

“’I’m convinced that about half of what separates the

successful entrepreneurs from the non-successful ones is pure perseverance.’ ”

Creativity

“Creativity is just connecting things.”

Focus

“People think focus means saying yes to the thing you’ve

got to focus on. But that’s not what it means at all. It means

saying no to the hundred other good ideas that there are.

You have to pick carefully.”

Leadership

“The people who are doing the work are the moving force

behind the Macintosh. My job is to create a space for them,

to clear out the rest of the organization and keep it at bay.”

Rois Khusumantoro